link.png Fostering digital talent: YNAP's Center for Digital Business Education← Back


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Luxury fashion e-tailer Yoox-Net-a-Porter Group (YNAP) has launched a new initiative in partnership with the Bologna Business School: faced with digital growth and the increasing need for digital experts, together they have created a Center for Digital Business Education (CDE). The new school was unveiled yesterday.
 
As a pioneer of e-commerce in luxury fashion, the creation of the CDE is a way for YNAP to deal with the shortage of candidates with training in the digital field, since these courses will generate a pool of talent, ranging from web analysts to e-commerce managers. Starting later this year, courses offered by the Center for Digital Business Education include an Executive Master in e-business, a Master in Digital Commerce, as well as a Master in Marketing, Communication and New Data.
The focus isn’t just on young candidates at the start of their careers. Indeed, whilst some courses are aimed at recent graduates, others are designed for managers and senior professionals who are already experts in their fields but who wish to hone their digital skills.
 
The new project is supported by key global institutions such as the Boston Consulting Group, Google, Group M, IBM and WPP who will be involved with the curriculum and in offering scholarships. Massimo Bergami, Dean of Bologna Business School, said: “With this initiative, together with our partners, we want to create something that does not yet exist: a center based both on research and on managerial knowledge; applying this concept to the digital world, a world still new and constantly changing, one that is a challenge for all the partners, and a way to offer professional opportunities while contributing to society.”
 
With demand for digital skills increasing rapidly, the new CDE will undoubtedly help solve a recruitment problem that is currently affecting many industries.