link.png Mulberry introduces creative director Johnny Coca← Back

 
British luxury label Mulberry has published a video ahead of London Fashion Week, introducing Johnny Coca who will make his highly anticipated debut as new the creative director of the brand known for its leather goods.
 
Mulberry had been two years without a creative director after the departure of Emma Hill (who has since gone on to set up her own label, Hill & Friends) in 2013, when the label announced that it had recruited Johnny Coca in June last year. Eight months later and we are finally to see what Coca has been working on, in the brand’s first show in almost three years.  
 
 
​By joining Mulberry, Coca takes on the challenge of working for a brand that has always had great pride in its British heritage. In the new video the Spanish designer talks about his vision and presents the new Mulberry logo. He says: “So, that is my plan for Mulberry - to push the limits, and to challenge convention, but also to be real, and honest, respecting the roots of such a special part of Britain, always remembering who Mulberry is to all of you.” The label has also been using social media platform Instagram to publish teasers ahead of the collection launch.
 
In the past, Coca has held roles at prestigious luxury labels such as Bally, Louis Vuitton and as designer director of accessories at Céline. With such an impressive CV to his name, there are great hopes that he will be the designer that knows how to take Mulberry on to new heights.
 
The Mulberry show will take place on the 21st February at 4pm, on the same day as other luxury British powerhouses Alexander McQueen and Vivienne Westwood.