Making London Fashion Week more public← Back
About 2 Years, 3 Months, 1 Week, 1 Day, 3 Hours ago.
The role of fashion week has come under a lot of scrutiny of late. Many fashion designers have started to question the relevancy of holding fashion week six months in advance of collections landing in store, in an era when they are revealed immediately via digital channels. This is also accompanied by questions about those attending fashion week: should shows be reserved exclusively to press and buyers?
In the light of this the British Fashion Council announced earlier this week that it would be screening London Fashion Week shows live across the UK for the first time. As a result of a partnership with Ocean, the shows will be broadcast in screens in 60 locations, giving 35 million people access to live coverage. Caroline Rush, CEO of the British Fashion Council commented: “At a time when many conversations are taking place around connecting fashion weeks with consumers, this is a perfect opportunity to reach both new and existing fashion fans throughout the UK.” Over the past few years, live streaming has been a way for brands to democratise fashion week and engage consumers: British luxury fashion brand Burberry, for example, has been streaming its shows live online since 2010.
The BFC’s other measures to make British fashion more accessible include staging runways at the public event London Fashion Weekend. This season, visitors will be able to attend Spring-Summer 16 shows by Emilia Wickstead, Holly Fulton, Mary Katrantzou and Temperley London and there will also be a new series of talks by industry insiders.
As usual, a series of public events will run alongside London Fashion Week including a Talk Series presented by American Express, the opening of the exhibition ‘Fashion Rules: Restyled’ at Kensington Palace and a special LFW afternoon tea at the May Fair hotel, to name but a few.