link.png Saint Laurent goes to Hollywood← Back

 
Hedi Slimane, creative director of luxury fashion brand Saint Laurent, is doing things a little differently this year. Not content with simply presenting Saint Laurent’s Autumn-Winter 2016 collection in Paris during Fashion Week, the designer has decided to break the fashion calendar mould.
 
Instead of being presented in a single show, the Autumn-Winter 2016 will be divided into two halves. On February 10th, the fashion house will reveal Part One, a preview including both menswear and womenswear, at the Palladium in Los Angeles. This will then be followed by Part One, a womenswear show that will be held during Paris Fashion Week, in line with tradition.
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By bringing part of the fashion show to Los Angeles, Slimane is highlighting the brand’s close ties with music, since the preview will take place during the same week as the 58th Grammy Music Awards. The location is also significant, since the Palladium is an iconic music venue in Hollywood. Innumerable music stars have played there including Frank Sinatra, the first artist to take to the stage when the venue opened, the Rolling Stones, Prince and more. In a statement, the luxury fashion house explained the motives for this decision: “For almost a decade, Hedi Slimane has thoroughly documented, supported and championed the emerging California music scene.”
This is also a way for Slimane to mark the 10 years of the “Hedi Slimane diary”, a photographic journal that he set up in 2006 and which consists of his photographs that document the music scene.
 
The designer and photographer has a tight relationship with California, so much so that he set up a Saint Laurent studio there in 2012, from which he designs the collections for the French fashion house. The statement said: “Hedi Slimane has instigated the idea of California, his home since 2008, as a territory of design exploration for luxury brands.”