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As we approach the end of the year Google has published a list of the most popular search terms according to different categories and fashion was no exception. 

Amongst these lists, the search engine has included the most googled fashion designers of 2015. It’s hardly surprising that Raf Simons heads this year’s list – his departure from luxury fashion house Dior not only came as a shock but also caused a lot of unrest, as his announcement raised questions about current pressures of the luxury fashion industry. American designer Shoshanna Lonstein Gruss, founder of her eponymous label Shoshanna came in second place after Simons.
Following in the lead of Giambattista Valli, Thakoon Panichgul came in fourth position, having recently acquired the backing of an investor as well as announcing a change in business model.
 

The most googled fashion designers of 2015 / Source - Google
 
From premieres to award ceremonies, red carpet dresses are always a hot topic and none more so than at the Oscars ceremony. Google revealed which Oscar Red Carpet Dresses came under the most scrutiny in 2015: Lupita Nyong’o outshone other stars in a bespoke Calvin Klein dress made of pearls, which later made headlines again when it was stolen from her. Jennifer Lopez, Gwyneth Paltrow and Cate Blanchett followed as most googled celebrities of the Oscars’ red carpet.  
 
Finally, Google also published a list of the most popular fashion questions: ‘How to walk in heels?’ was the most searched questions, indicating that we still haven’t quite nailed that skill on the head.
 
This annual list gives an insight into the fashion industry’s top trending topics of the year and proves that trends change year on year. For example, in 2014, Californian video blogger Bethany Mota topped the list of most googled fashion designer, followed by handbag and accessory designer Kate Spade – yet neither of these two individuals appeared on this year’s list.
 
Looking ahead to the year to come, which matters do you think are likely be the center of attention in the luxury fashion industry for 2016?