link.png Vetements Designer Replaces Wang← Back

It’s the revelation that the fashion industry has been eagerly anticipating: in an unexpected and daring move, Balenciaga announced this morning that the new creative director of the luxury fashion house will be Demna Gvasalia. Previously one of the designers of the collective VETEMENTS, Gvasalia was pitted by Kering to become the successor of the US designer Alexander Wang. After much speculation as to who could replace the internationally-famous Wang, Kering opted for a lesser-known, more independent designer.

 
In a statement that Kering made to WWD this morning, the luxury fashion goods holding company justified its decision, explaining that they “wanted somebody that has a vision, and someone capable of reshuffling the cards.” Gvasalia “really amazed” Kering with “his ability to develop an approach to the brand that was really new and that was really his own…what should be the attitude, what should be the silhouette, what should be the volumes.”

 


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After Balenciaga announced in July that Wang’s contract would not be renewed, the luxury fashion house, whose previous creative directors include Nicholas Ghesquière and Josephus Thimister, has opted for a less commercial designer: at the VETEMENTS collective, whose mere four collections have garnered the Parisian label worldwide attention from media and celebrities, Demna Gvasalia nurtured a deconstructionist approach to design. Learning his craft under Martin Margiela for three years, the Georgia-born designer was the sole spokesperson for VETEMENTS. Studying at Tbilisi State University, Gvasalia has had an illustrious career path, working under both Marc Jacobs and Nicolas Ghesquière at LVMH. Making his move from one luxury fashion conglomerate to another with Kering-owned Wang, Gvasalia will reveal his first collection for the Parisian house in March 2016.