link.png Ralph Lauren resigns as CEO of iconic fashion house← Back

 
Ralph Lauren has stepped down as CEO of the company he founded in 1967, and which is now considered to be an iconic American fashion label.
 
The Ralph Lauren company started out with the Polo label, eventually growing into the fashion empire that it is today. Most recently the eponymous fashion house threw open the doors on the Ralph Lauren Palazzo in Milan, a luxury service for private members in part of an attempt to focus more on the luxury market.
 
Lauren will be handing over the title of CEO to Stefan Larsson who has been global president of Gap’s Old Navy since 2012, previous to which he worked as a retail executive at H&M. Larrson will take on his new role at Ralph Lauren in November.
David Lauren, son of Ralph Lauren and current vice executive president had been tipped as a possible candidate. However, the appointment of someone from outside the company seems to have been spurred on by slowing financial results and the need for fresh input. Following the news that Larsson would be joining the company price of shares increased yesterday.
 
Until recently Lauren had worked closely with Roger Farah: chief operating officer from 2000 to 2013 he managed to almost quadruple sales at Ralph Lauren. When Farah left to eventually join Tory Burch, he was replaced by Jackwyn Nemerov: coinciding with the reshuffle at the heart of the company, Nemerov be retiring from Ralph Lauren in November.
 
Although he is handing over the CEO reins, Ralph Lauren isn’t relinquishing all of his power: he will stay onboard as executive chairman and chief creative officer, and new recruit Larrson will report directly to him.
 
With the move marking a major change in the Ralph Lauren history, it’ll be interesting to see in which direction Larrson will take the brand.