link.png Net Set, Go: Net-a-Porter app is now open to all← Back

Image source - Pixabay
Today, luxury fashion e-tailer Net-a-Porter opened up its app, The Net Set, to everyone. The Net Set app which was first launched by Net-a-Porter in May 2015, first ran on an invitation-only basis.
The app, which combines social media with shopping, has a series of features. It allows users to “love” items that are sold online, follow friends, share images and get an insight into what other app users are buying. Users can also upload an image of an item, such as a pair of shoes or a pattern, and the app will present the user with a match of the most similar-looking item on the online platform. Another facet lets users joins “style tribes”, from the Bohemian tribe fronted by model Poppy Delevingne to the Monochrome tribe.
The Net Set also features a Style Council that consists of contemporary style icons such as Nicole Warne, Julia Restoin Roitfeld or Chloe Nørgaard. At the launch in May, Natalie Massenet explained: “we took our mission to blend fashion content and commerce in one destination”.

By bringing together social media and shopping in one app, luxury fashion e-tailer Net-a-Porter is taping into the market of m-commerce. Indeed, The Net Set comes at a moment of rapid rise in mobile shopping, with customers shopping increasing amounts through mobile phones. New figures published this week by IMRG and CapGemini revealed that “online sales via mobile devices equate to 42%” and that, despite a slow in sales, conversion rates on mobile phones and tablets are increasing. 

Besides making the most of the opportunities offered by m-commerce, Net-a-Porter has its sights set on expansion: earlier this year the online retailer announced a merger with retailer Yoox, which will see the two online shopping platforms combine into one.