And the ANDAM winner is...Pigalle Paris!← Back
Image source - Pigalle
A total of 35 judges, including Haider Ackermann and Renzo Rosso, came together for the awards. Pigalle was selected out of four other fashion labels competing for the Grand Prix: Umit Benan, Vetements, Anrealage and Pallas.
Stéphane Ashpool set up Pigalle in 2008. Pigalle - which has a store in the Paris neighbourhood that the label was named after, as well as in Tokyo - is a careful balance of street-wear and sportswear with luxury fashion. Since its inception the Pigalle label has grown a large following, including celebrities such as rapper A$AP Rocky, and Ashpool recently collaborated with Nike.
The ANDAM initiative, which is headed by Pierre Bergé, enables the winner to take their brand on to the next level. Not only will Ashpool receive 250,000 euros to develop Pigalle, but he will also benefit from the mentorship of Bruno Pavlovsky, Chanel’s president of global fashion, the chance to create a capsule collection with thecorner.com not to mention Swarovski crystals of the value of 10,000 euros to use for the next collection. In a statement on social media, Ashpool commented on the win saying: “Now that I have received this high recognition, it's time for me to develop even more. Building my in-house factory, controlling the whole chain, increasing the quality, developing new technologies together with craftsmanship are some of the things I will do with the ANDAM fashion award and the mentoring of Bruno Pavlovsky.”
Over the years the award, which is now in its 26th edition, has been won by names including Jeremy Scott, Richard Nicoll, Gareth Pugh, who have all gone on to grow their luxury fashion labels. Last year Iris van Herpen, known for her highly innovative collections, took home the prize.
The ANDAM awards also included two other prizes. Léa Peckre, who has previously won the Festival d’Hyères Award, took home the ANDAM First Collections Prize for her luxury womenswear brand, whilst Charlotte Chesnais won the Accessories Prize. They will each receive 90,000 euros and 30,000 euros respectively.