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London Collections: Men starts today, a four-day taster of what Spring/Summer 16 has to offer and a unique opportunity to put the focus on men’s luxury fashion.
There’s no doubt about it menswear is in full bloom. The facts and figures are a clear sign that the UK menswear market is growing: in 2014 alone, it stood for £12.9 billion, which represents an increase of 18% in the five years from 2008.
In the midst of this London Collection: Men has come to represent the sudden explosion of men’s fashion showcasing a balance of established luxury fashion houses such as Burberry and Tom Ford, as well as a young British labels.  The number of designers involved has more than doubled since the first edition of LC:M in 2012: having started with 46 designers, there are now 77. 

What should we be looking out for this season? The MAN initiative, supporting emerging designers, turns ten. Meanwhile E.Tautz, who won the BFC/GQ Designer Menswear Fund with the support of luxury mobile phone brand Vertu,  will present his SS16 collection. Once again, LC:M is just as much about new talent and innovation as it is about tradition: labels such as Christopher Raeburn and James Long will share the calendar with the crème de la crème of luxury British tailoring from Savile Row.
Not got invites to any of the shows? No fear, there’s a whole roster of additional activities which mean you won’t miss out. The BFC has created a list of the 'LCM 10' – ten activities which are open to the public. Here are some of our favourites:

From today until Monday Aspinal of London will be offering customers a complimentary embossing service when you purchase any of their products – it’d be stupid to refuse. 
London designer Henry Holland, known for his colourful womenswear collections, is making his menswear debut. Head to luxury department store Selfridges on Monday to find out about the SS16 collection and see the designer himself, as he make a guest DJ appearance.

​Shopping can be tiring so 108 Brasserie have created the perfect pick-me-up in the form of afternoon tea. Don’t expect any dainty pink fancies and fizz – you’ll be served a pint of Guinness along with the likes of a rib-eye steak sandwich, sausage rolls or a banoffee shot, all for the price of £28. 

If anything, this weekend is guaranteed to be one big celebration of menswear.