link.png How to use LinkedIn← Back

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There’s no two ways about it: LinkedIn has become a important part of the recruitment process. Recruiters have become increasingly aware of its potential to find talented candidates, whether they use it for retail executive search or to hire staff. It’s therefore vital not to underestimate the power of LinkedIn when job-hunting.
First and foremost, LinkedIn allows you to have an online presence. However you have to remember that this also means that anyone can look at your CV, from former colleagues to prospective employers. It’s therefore important that your profile is up to scratch…but how? Creating a strong LinkedIn profile only requires a few simple steps, some dedication and time.
Promote your strengths
Your profile should be clear and easy to read, whilst your career summary should be complete. Make sure you clearly highlight your main strengths throughout your page - getting endorsements is a great way to really promote your skill-set.
Once you’ve created your LinkedIn profile, don’t become complacent: remember to keep updating it.
Use keywords
LinkedIn has become a go-to for employers and headhunters. For example, recruiters in retail executive search will scour LinkedIn for people working in the retail industry. 
To attract their attention, your profile should include keywords which are relevant and crucial to your career. The increasing amounts of appropriate keywords you use, the more likely you are to get thrown up in LinkedIn searches and receive exposure. That includes your professional headline – it needs to be concise and encompass as much as possible.
Choose the right picture
A study by TheLadders, found that recruiters spent 19% of their time focusing on the profile image: your picture can have just as much weight as the information on your page. It’s therefore important to choose an image that is both professional and engaging. A portrait image of you facing forward will have more impact than one of your profile or a group shot.
With networking being such a key part to building your career, you need to use LinkedIn to build your connections. Simply setting up your profile isn’t enough.
Reach out to other people working in your field – connect with them by sending them a message to introduce yourself.
Join groups relevant to your industry and take part in and start discussions within those groups. Recruiters use groups to advertise jobs and look for candidates. Showing and sharing your knowledge with others in your professional area is a great way to draw attention to yourself.
The long and short of it, is that LinkedIn is a crucial tool for professionals. It’s a platform to find work, as well as a network which allows you to easily connect with others in your field: even if you’re not actively looking for a job, it’s worth making sure your LinkedIn profile is strong.