link.png Style.com to get major e-commerce makeover← Back



 
Changes are afoot for Style.com. The fashion news website, which publishes extensive coverage of fashion shows, is to become Condé Nast’s new e-commerce platform.
 
Style.com was created in 2000, as the online site for Vogue and ever since Vogue.com was created in 2010, the two websites had been running similar content. However, Charles Townsend, CEO of Condé Nast and Jonathan Newhouse, chairman of Condé Nast International yesterday announced that Style.com is to undergo a major makeover by becoming Condé Nast’s online shopping destination.
 
Last year Condé Nast underwent a structural reshuffle, as well as announcing in December that the Style.com quarterly print magazine, which had been running for two years, was being brought to an end. This latest e-commerce venture has therefore emerged in an era where print magazines are struggling and digital is becoming increasingly lucrative for brands.
Talking to the Business of Fashion, Jonathan Newhouse commented: “Probably, this will be the biggest — certainly one of the biggest if not the biggest — business opportunity we have pursued in the last two years.”
 
The e-commerce platform is to be headed by Franck Zayan, President of E-commerce at Condé Nast, and is to receive an injection of $100 million to help develop the new site. Positioning itself as a lifestyle shopping destination, the site will not only be a retailer for luxury fashion but also beauty, gifts and other items from 100 to 200 brands.
The new Style.com will first be launched and tested in the UK in Autumn this year, before it is then deployed on a larger scale in the U.S. and elsewhere.
 
The announcement comes only weeks after it transpired that luxury e-commerce platforms Yoox and Net-a-Porter are to merge, as well as the news that Farfetch was worth $1 billion. It looks like 2015 could be the year for fashion e-commerce.