link.png Queen of digital print, Mary Katrantzou, wins BFC/Vogue Fund← Back

The queen of digital print, Mary Katrantzou, was declared the winner of the BFC/ Vogue Designer Fashion Fund at an event held at London’s Café Royal yesterday.
 
A graduate of Central Saint Martins, Katrantzou is a designer who has made a name for herself with her colourful digital prints. The fund will enable her to develop her business and take it to the next level: as winner, she will not only be granted £200,000 but will also receive mentorship for a year. 
 
Katrantzou was chosen over the six other finalists - Emilia Wickstead, Osman, Mother of Pearl, Holly Fulton, Michael van der Ham and Sophia Webster -  who all had to present their collections as well as their business plan for the next five years. The decision was made by a panel consisting of industry figures including Samantha Cameron, Caroline Rush and Mary Naomi Campbell. British Vogue’s editor Alexandra Shulman who chaired the panel, commented: “It was an extremely diverse shortlist but ultimately we all agreed that Mary has not only created a strong and hugely appealing identity for her work but that she has put in place measures that, along with the support of this prize, should ensure an exciting and successful next stage of her career."
 
 
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In the six years since it has been set-up, the fund has been awarded to designers such as Christopher Kane, Nicholas Kirkwood and Erdem. However this is the first time the process has been documented in a series of videos by the BFC, giving a closer insight into the potential held by the UK’s fashion industry. With this fund securely under her belt, it’s only a matter of time until we see which direction Katrantzou plans on developing her vibrant label.