link.png New beginnings for Mulberry: Andretta hired as CEO← Back

The past couple of years have been somewhat tumultuous for Mulberry, but it looks like calmer times are ahead for the British luxury fashion label.
Yesterday it was announced that Mulberry has hired Thierry Andretta as its new CEO. Andretta will fill the position previously held by Bruno Guillon. Guillon resigned in 2014, following his unsuccessful attempts to reposition Mulberry as a more exclusive brand by putting up prices. This strategy resulted in decreasing sales and a dramatic fall in share prices. Since his departure in March 2014, his position had remained unfilled.

The role of Chief Executive isn’t the only role to have remained vacant for some time. Mulberry’s creative director Emma Hill resigned in June 2013. It was only recently, in November 2014, that a replacement was found: Johnny Coca, will take up his role as the new creative director on the 8th July this year. 
In the meantime, Andretta – previously chief executive at high-end jewellery company brand (joined July 2013), following stints at luxury labels Lanvin, Gucci and Céline – will take control as new chief executive on 7th April. He had been recruited as a non-executive director in June 2014. Talking about being appointed as the label’s new chief executive, Andretta said "Mulberry is a truly authentic British brand with a unique manufacturing base in the UK. The brand has great international potential and I look forward to building the business with Godfrey, Johnny, the rest of the team and the board.” 

If new recruits Andretta and Coca succesfully join forces, it should help put Mulberry back on the right track.