link.png Marc by Marc Jacobs' days are numbered← Back

 
Rumours were rife last week that the Marc by Marc Jacobs line’s days were numbered. Following much speculation, this news has now been confirmed as the Marc Jacobs himself announced that the diffusion line is to merge with the mainline. 
Marc by Marc Jacobs was known for its accessible price points and younger appeal. As the second line is absorbed into the main line, the price range of Marc Jacobs is set to widen accordingly, in order to include lower price tags as well as offering a wider selection of products. The label will thus span from affordable pieces to high-end, luxury fashion.
The recently recruited CEO Sebastian Suhl, who was appointed by LVMH last year, announced that the Marc Jacobs label has plans to grow. The label, which is owned in majority by luxury conglomerate LVMH, is currently gearing itself up for an IPO. 


Whilst the fate of Marc by Marc Jacobs has been sealed, it remains to be seen what is to happen to the line’s Creative Director, Katie Hillier as well as womenswear designer Luella Bartley, who both joined in 2013. The duo can be credited for having helped give the diffusion line a new lease of life. In recent times, the Marc by Marc Jacobs line has made headlines for its unconventional casting process: the line has used Instagram to find models for campaigns since Autumn-Winter14, calling out to social media users to put themselves forward using the hashtag #CastMeMarc.
 
As Marc by Marc Jacobs folds, we’ll have to see whether it’s affordable price tags appear in the single, larger Marc Jacobs line and whether the Hillier-Bartley duo join the mainline team.