link.png The BFC/Vogue Fashion Fund: who made the shortlist?← Back


Image source - BFC
 
London is known for its fashion talent and an initiative by the British Fashion Council and Vogue is testimony to this. Yesterday saw seven of London’s fashion designers make it to the shortlist of the BFC/Vogue Fashion Fund.
 
The Fund is an initiative that was set up to support and mentor British fashion brands. The Fund has been going for six years now with previous winners including the London-based designers Erdem, Christopher Kane and Peter Pilotto. This year, the Fund has been given an additional twist: the process can be watched in a series of videos online.
 
The candidates are judged by a panel consisting of key figures from the UK fashion industry. The panel is chaired by Alexandra Shulman, editor in chief of British Vogue, and judges include Caroline Rush, Chief Executive of the British Fashion Council, and supermodel Naomi Campbell. Alexandra Shulman commented: "It was exciting to have such a diverse shortlist to consider, all of whom have carved out a distinctive niche for themselves.  I congratulate all of them for reaching this stage in a highly competitive arena." 
 

Designers need to inevitably display creative talent but also show that they have business acumen and have the potential to develop their brand into a global designer label. The winner will receive a £200,000 cash prize as well as mentoring for a year, with the aim of the program being to help them evolve their brand onto the next level.
 
So, who made the shortlist this year? Emilia Wickstead, Holly Fulton, Mary Katrantzou, Michael van der Ham, Mother of Pearl, Osman and Sophia Webster are all nominees. However, we’ll have to wait until the 24th March to find out who will be the recipient of this year’s fund.