link.png LinkedIn gives us the lowdown on Recruitment Trends for 2015← Back

LinkedIn has published a report on the Recruiting Trends for 2015, the results of a survey covering 31 countries. Considering data from the past four years, the professional social network website has established what the recruiting landscape for 2015 is likely to look like.
The report identifies an increasing gap between companies’ budgets and their hiring volume, which means that employers need to start being more efficient in their recruitment tactics as they search for the best talent out there.
LinkedIn’s report highlights a divide in the recruiting tactics of large and small companies. Small companies place an emphasis on finding skilled candidates, whilst companies of 500 or more are likely to focus on diversity. Furthermore, small businesses tend to use Internet job boards more, whilst larger companies can rely more heavily on hiring internally. 

Digital tools are having an increasing impact on recruitment. Job seekers and recruiters alike are using company websites, mobile and social professional networks more than ever before.
From 2013 to 2014, there’s been a 90% rise in potential candidates using mobiles to find out about job opportunities. Meanwhile, the volume of people applying for jobs online continues to increase, with companies rating internet job boards as the most significant way for companies to source staff. When it comes to quality recruitment, however, using social professional networks stands out as a more effective strategy. 
Even though there’s been an increase in recruitment of passive candidates, with 61% of companies doing so, this is something that recruiters need to use to their advantage. 75% of professionals would consider a career change, even though they aren’t actively looking for a position, and employers need to realise that by extending their search to passive candidates, they are more likely to find the right person for the role. 

The LinkedIn report also highlights the importance of investing in talent brand, the value talent assigns to a company as a place to work. Talent brand is used to draw attention to a company, increase belief in the brand, and create competition. This stands out as an effective method to reduce the cost of hiring and limit employee turnover. LinkedIn found that “75% of talent acquisition leaders say talent brand significantly impacts their ability to hire great talent.”
LinkedIn’s “Global Recruiting Trends for 2015” is a clear indicator that the recruiting landscape is currently evolving and that companies need to focus on key strategies to find the right candidates.  

The full report can be found here
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