link.png Could this be the resurrection of Paul Poiret?← Back


As one of the key fashion designers of the Belle Epoque, he was dubbed the “King of Fashion” and “Le Magnifique”: couturier Paul Poiret opened his house in 1903, making a mark on Parisian fashion before it shut down in 1929. However, after 80 years of being absent from the fashion scene, the Paul Poiret trademarks are now up for sale.
The luxury fashion house, which is now owned by Arnaud de Lummen, was put up for sale by online auction today in an attempt to find an investor to resurrect the label. The sale is being managed by boutique advisory firm Savigny Partners LLP.
Arnaud de Lummen owns other “sleeping beauties” labels which he plans to revive and sell on, all under the umbrella of his company Luvanis. He can already be credited for giving the Vionnet fashion label a new lease of life, as well as trunk maker Moynat.
Commenting on the auction of Paul Poiret, Arnaud de Lumen commented: “We are thrilled to present the unique opportunity to resurrect Paul Poiret’s label and to bring forward his vision of the modern woman. Paul Poiret never ceased to be timely and, with the increasing convergence between fashion and art, it is a great moment for Poiret to return to business.”
The auction is open to the public, with bidding for the Paul Poiret trademarks closing on the 28th November. 
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