link.png Louis Vuitton pioneer, Yves Carcelle has died← Back

Yves Carcelle, former CEO of Louis Vuitton, died of cancer yesterday. He was 66.
 
Carcelle joined the luxury conglomerate LVMH in 1989 as Director of Strategy, before taking on the position of chairman and CEO of Louis Vuitton from 1990 to 2012. He stepped down in December 2012 due to ill health.
He can be credited for transforming Louis Vuitton, building its reputation beyond that of a leather-goods brand. He launched the pret-à-porter line, played an important part in hiring designer Marc Jacobs as Creative Director in 1997, as well initiating the expansion of the brand into Asia. 
 
 

More recently he had also taken on the role of Vice-President of the Fondation d’Entreprise Louis Vuitton pour la Création and had been awarded the prestigious title of Chevalier of la Légion d’Honneur.
 
Carcelle was a key player in establishing the strong position the Louis Vuitton brand - famous for its iconic logo - now holds in the luxury market. In a statement announcing his death, Bernard Arnault, CEO of the LVMH group, described him as a “tireless traveller”, saying: “Yves was the image of the house that he so long embodied: A pioneer, always curious, passionate, on the move. He was one of the most inspiring leaders I have ever met. LVMH today lost one its dearest friends.”


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