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All the big names of menswear have gathered together for Pitti Immagine Uomo. But Pitti is more than just a showcase of next season’s fashion. This year it’s also become the canvas for a series of events under the umbrella of the “Firenze Hometown of Fashion” initiative to highlight the important place menswear and fashion still hold in Italy.


Video source - LOVE / Image source - Pucci​
 
Diving into Italy’s musical tradition, Pitti Uomo opened with a concert from operatic singer’s Andrea Bocelli and Patrizia Orciani. This set the tone for further high-profile celebrations by some of Italy’s largest fashion houses for the 60th anniversary of Centro di Firenze per la Moda Italiana.
Vogue Italia has curated an exhibition at the Palazzo Vecchio to honour five of Italy’s famous fashion houses that all have roots in Florence. Entitled “Florence and Fashion” it showcases iconic images from the magazine’s archives.
Meanwhile designer brand Pucci decided to restyle the Florentine landscape and has covered the Baptistery of Saint John’s in over 20, 000 square metres of Pucci’s iconic “Battistero” print. 
 
A few streets away, Gucci teamed up with the artist Mario Nanni to create a light display which is projected onto the façade of the Gucci museum. Entitled “da Sempre per Sempre”, it has been an ongoing feature throughout Pitti Uomo.
 
The luxury label didn’t just stop there, since they recently acquired Richard Ginori, a porcelain manufacturer known for creating the finest china since the 18th century. The reopening of the Richard Ginori flagship store in Florence was timed to coincide with Pitti Uomo and emphasized the importance of valuing Italy’s artisanal trades.
 
Pitti Immagine Uomo may be a celebration of men’s fashion, but it’s also become a way of emphasising the way fashion is firmly entrenched in Italian culture and its ties with the heritage of Italian savoir-faire.