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The name is synonymous with beautiful dresses: Giambattista Valli is a fashion designer whose collections stand for femininity, elegance and luxury.
Valli set up his pret-a-porter label in 2005 and then went on to receive couture appellation in 2011, showing both lines at Paris Fashion Week. And he’s now announced that he’ll be launching a second pret-a-porter line for Spring/Summer 2015 at Milan Fashion Week in September. It’s to be called Giamba, which is none other than the designer’s nickname. Rather than a diffusion line, Giamba is to be a separate label running alongside pret-a-porter and couture, offering cheaper price-points and a more intimate feel. As he explains: “There is also an underground and sexy side in me and in my designs that you will see in the Giamba line.” He still plans to target the same customer base, but of a slightly different age-group, with the collection being available in 500 stores worldwide.
Giamba will be owned by and operate under HBO, the company created by the designer himself with entrepreneur Mario Bandiera to successfully manage his labels, as well as with the support from BVM S.p.A which will take care of production.
The creation of Giamba marks a further stage in Giambattista Valli’s career as fashion designer and it’ll be interesting to see how the new Milan-based venture will work alongside his existing lines.