link.png Ghesquière pulls out the stops← Back


Images by Bruce Weber and Juergen Teller.

Three cities, three photographers, four models; we are indeed talking about the components for the brand new Louis Vuitton Autumn/Winter 2014 campaign.
This marks Nicolas Ghesquière’s first campaign since taking the reigns as creative director of luxury label Louis Vuitton, so it was inevitable that everyone would be keen to see what he had to offer. And the campaign certainly doesn’t disappoint.

Image by Bruce Weber
 
Entitled “Series 1” the campaign is shot by three of the biggest names in fashion photography: Annie Leibovitz, Bruce Weber and Juergen Teller. Thus bringing together three different aesthetics, the campaign works as a triptych for the AW14 collection, whereby each photographer was given the same brief to interpret in their own manner.
 
French actress Charlotte Gainsbourg, who also happens to be Ghesquière’s muse, was shot by Annie Leibovitz in New York. Gainsbourg also features in a behind-the-scenes video which was created in conjunction with the campaign. Meanwhile Bruce Weber shot the models Liya Kedebe and Jean Campbell in Miami.


 
Ghesquière also enlisted Juergen Teller, whom he has worked with in the past, to shoot Freja Beha Ericsen.  The supermodel is pictured against the backdrop of the Giardini which is host to the Venice Biennale.
 
With such an impressive team working together to produce the images, “Series 1” has to be rated as a strong debut campaign for Nicolas Ghesquière.